Winning in your own way:
by Robert Bean
People Brands has just completed Robert’s book which is a strategic guide to Brand Development. Charlotte art directed the book and designed it, working with illustrators and photographers to enhance the stories. The book is based on the experiences of a leading advertising and brand development practitioner. Its objective is to de-bunk the mystery around how Brands are created, changed, managed and mis-managed. The book is based on real and personal examples from a 30-year career with companies including BMW, BT, Honda, The Body Shop, Glaxo SmithKline, the Liberal Democrats and more. It is structured around the nine and a half golden rules learnt from the companies mentioned and from having been employee, Client, entrepreneur and consultant. To buy a copy, please check out waterstones, tescos or amazon.
“The People Brands crew were real lifesavers when I was producing this book.
I was the grateful recipient of their rare and devastating combination of logistical efficiencies with creative flair. And it was all done with warmth and a keen sense of fun.
It simply wouldn’t have been anything like as good without them, and they justifiably share in the success the book is achieving.
Here’s to the next one!”
Robert Bean
posted: 28.06.09
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What Now? You’ve changed, times have changed, has your vision changed?
Download our brochure on the eight day quest through the Nantahala Forest, Western North Carolina in September 2009. Led by the author of The World is A Waiting Lover: Desire and the Quest for the Beloved, Trebbe Johnson and People Brands Founder, Eugene Hughes.
Click here to download ‘What Now?’ PDF
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People Brands wins 2 CiB Awards of Excellence
We are delighted that we have just been awarded 2 CiB Awards of Excellence in these classes: ‘Employee Engagement’ and ‘Internal Events’, for the lastminute.com BRAND GYM employee events.
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NEW WINS for People Brands
We are really excited to have just won a number of new projects, including White Young Green and Adidas. Watch this space for more info.
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The lastminute.com BRAND GYMS:
21 EVENTS, 7 COUNTRIES, 1800 EMPLOYEES
In April and May of 2008 People Brands created and ran employee engagement events for lastminute.com. The brand gyms were designed to unleash the creativity of 1800 employees, enabling each and every person to engage with the organisation’
s new strategy, express what it meant to them and collaborate with their peers to develop breakthrough ideas to bring the strategy to life.
“I’m real confident that its going to make the difference I dreamed it would. I couldn’t decide if i was brave or stupid before we started and i think i was a bit of both, but exactly as a hoped would happen, happened. My real hope was that the people would start to love the company again, and they have.”
Simon Thompson, CMO, lastminute.com
Ahhh I remember that first ever morning at the beginning of the whole series…I met Sarah at what felt like dawn and we padded around the brewery looking for “our” bit. My favourite was Sweden I think…